5 Incredible Benefits of Advertising with Building Signs

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When it comes to promoting a business, the power of visual communication cannot be overstated. In today’s competitive market, leveraging every opportunity to stand out is crucial. One highly effective yet often overlooked advertising with building signs. These towering beacons not only grab attention but also convey a wealth of information about a brand. In this blog, we’ll explore five incredible benefits of advertising with building signs that every business owner should consider. Whether you’re a small local shop or a multinational corporation, harnessing the potential of building signs can be a game-changer for your advertising efforts.

Top 5 Reasons for Advertising with Building Signs

Eye-Catching and Memorable

Building signs Dallas are designed to catch the eye of potential customers. They’re large, colorful, and easy to read from a distance.  Signs for buildings create a memorable impression on customers, making them more likely to remember and revisit your business.


Compared to other forms of advertising, these signs are a cost-effective investment. Once installed, they require minimal maintenance and can last for years, providing long-term exposure and branding for your business.

Compare that to around $7,000 per month for just renting the space to put up a billboard, and your signs on the building offer exponentially better value.

Increases Brand Awareness

Signs increase brand awareness by prominently displaying your business name, logo, and other important information. This makes it easier for customers to identify and remember your business, leading to repeat business and referrals.

Make sure your signs reflect your business’s branding. Mismatched colors, fonts, and design cues can actually harm your brand.

Targets Local Customers

Have you ever noticed building signage near you? Have you noticed how they draw people inside? Building signs are particularly effective for targeting local customers. They attract the attention of those who pass by your business every day, thus increasing foot traffic and sales.

Appealing signs can make a significant impact in the community, too. You can get your business noticed, build top-of-mind recall, and get people talking about you.

Improves Credibility

A well-designed sign can improve the credibility and professionalism of your business. It shows that you’re committed to your business and invested in its success. This can make potential customers feel more confident in choosing your business over others.

60% of American shoppers say they are unlikely to enter a store that doesn’t have a sign. 52% say they would be less likely to visit a business with poorly maintained signs.

Making the Most of Your Signs

Make it bold, make it large. That simple design philosophy may have worked in the past, but it’s less effective these days. Your customers are bombarded by advertising today and have become adept at tuning out ads. That’s why you need to offer real value through your signs:

  1. Create appealing graphics.
  2. Offer a lucrative offer.
  3. Provide an easy way to avail of the offer.
  4. Make sure the sign is readable at a glance.

In conclusion, advertising with building signs offers a multitude of incredible benefits for businesses seeking to enhance their visibility, reach, and brand recognition. From cost-effectiveness to localized impact and diverse design possibilities, building signs serve as powerful assets in the marketing arsenal of any business. By leveraging the unique advantages of building signage, businesses can effectively connect with their target audience, drive foot traffic, and ultimately, achieve sustained success in today’s competitive marketplace.

Work with a Reputable Company for Building Signage Near You

When businesses like yours look for the top Dallas Sign Company, they turn to Elevated Exposure Signs and Graphics. Work with experienced designers and creative craftspeople to maximize the value of your building signs in Dallas. Book a free consultation to discuss your building signs today.