How to Increase Business Presence with Effective Outdoor Signage?

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Effective outdoor signs in Dallas, TX, is a powerful tool for businesses to increase their presence and attract more customers. A well-designed and strategically placed sign can help you attract customers and maximize sales.
According to FedEx’s research, 76% of consumers enter a store based on its signage, and 68% believe a business’s signage reflects the quality of its products or services.

6 Ways You Can Use Outdoor Signs in Dallas, TX to Grow Your Presence

Here are six ways to increase your business presence with effective outdoor signage for your business:
1. Design an Eye-Catching Sign
The design of your sign is crucial for attracting attention and making a lasting impression on potential customers. The sign should be visually appealing, easy to read, and consistent with your branding. And eye-catching signs aren’t just for show either—businesses report that their sales increased by up to 60% with updated signage!

2. Choose the Right Location
It’s simple, if potential customers do not see your signs, they will not know about your business. 60% of American shoppers say they are unlikely to enter a store if they cannot see its sign.
The location of your commercial outdoor signage is vitally important for its visibility and impact. It should be visible from the road or footpath and strategically placed where it can catch the attention of passing traffic.

3. Use Lighting to Your Advantage
Adding lighting to your outdoor sign can enhance its visibility and attract attention, especially during the evening or at night. And there’s science behind it, too—researchers have found brighter signs are more noticeable than unilluminated ones.

4. Keep it Simple
Effective commercial outdoor signage should be clear and easy to read. Avoid using too many words or cluttered designs that can confuse potential customers. Remember this simple mantra when designing your signs–if it cannot be read briefly, it is not going to be effective.

5. Incorporate an Effective Call-to-Action
An effective outdoor sign should also include a call-to-action that encourages potential customers to act. Calls-to-action must be as effortless and compelling as possible, such as “40% off” or “claim your discount”. You can even incentivize people to visit your online store or connect with you on social media.

6. Keep it Well-Maintained
A well-maintained outdoor sign can improve its effectiveness and longevity. Regular cleaning and maintenance can keep the business signage fresh and attractive, while repairs prevent it from becoming an eyesore. If an attractive sign can drive customers, a poorly maintained sign can drive away clientele. FedEx’s survey found 52% are unlikely to enter a business if its signs are poorly kept or misspelled.

Work With an Outdoor Sign Company Near You

Effective outdoor signage for your business is integral to the marketing strategy. A well-designed and strategically placed sign can significantly increase a business’s presence and attract more customers.

Work with a top outdoor sign company near you to create stunning designs that help you grow your business. Book a free consultation with a professional to discuss your outdoor signs in Dallas, TX.