5 Reasons Why Building Signs Are the Best Way to Advertise Your Business

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There are over 65,000 businesses based out of Dallas, meaning you’re up against some stiff competition. Catching the attention of potential customers and making your business stand out from the crowd is essential—and a constant challenge.

Building signs are a powerful tool for advertising your business in Dallas. In this blog, we’ll discuss the five reasons why signs for your building are the best way to advertise your business.

The Top 5 Reasons Building Signs Are Essential for Advertising


Eye-Catching and Memorable

Building signs Dallas are designed to catch the eye of potential customers. They’re large, colorful, and easy to read from a distance.  Signs for buildings create a memorable impression on customers, making them more likely to remember and revisit your business.


Compared to other forms of advertising, these signs are a cost-effective investment. Once installed, they require minimal maintenance and can last for years, providing long-term exposure and branding for your business.

Compare that to around $7,000 per month for just renting the space to put up a billboard, and your signs on the building offer exponentially better value.

Increases Brand Awareness

Signs increase brand awareness by prominently displaying your business name, logo, and other important information. This makes it easier for customers to identify and remember your business, leading to repeat business and referrals.

Make sure your signs reflect your business’s branding. Mismatched colors, fonts, and design cues can actually harm your brand.

Targets Local Customers

Have you ever noticed building signage near you? Have you noticed how they draw people inside? Building signs are particularly effective for targeting local customers. They attract the attention of those who pass by your business every day, thus increasing foot traffic and sales.

Appealing signs can make a significant impact in the community, too. You can get your business noticed, build top-of-mind recall, and get people talking about you.

Improves Credibility

A well-designed sign can improve the credibility and professionalism of your business. It shows that you’re committed to your business and invested in its success. This can make potential customers feel more confident in choosing your business over others.

60% of American shoppers say they are unlikely to enter a store that doesn’t have a sign. 52% say they would be less likely to visit a business with poorly maintained signs.

Making the Most of Your Signs

Make it bold, make it large. That simple design philosophy may have worked in the past, but it’s less effective these days. Your customers are bombarded by advertising today and have become adept at tuning out ads. That’s why you need to offer real value through your signs:

  1. Create appealing graphics.
  2. Offer a lucrative offer.
  3. Provide an easy way to avail the offer.
  4. Make sure the sign is readable at a glance.

Work with a Reputable Company for Building Signage Near You

When businesses like yours look for the top Dallas Sign Company, they turn to Elevated Exposure Signs and Graphics. Work with experienced designers and creative craftspeople to maximize the value of your building signs in Dallas. Book a free consultation to discuss your building signs today.